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12 Fail

12TH FAIL

Drive credibility and relatability for an underdog film with no star power by winning over student communities organically.

Client

Zee Studios

Platforms

Our Tactics
.01

Using Telegram

Deep community integration via Telegram UPSC groups.

.02

Grit and Realism

Built an organic movement among aspirants by amplifying the film’s core message grit and
realism.

.03

Content Strength

Relied on content strength and real testimonials instead of star power to generate traction.

.04

Activation

Guidelines, assets, and rollout plans that unify your presence.

Let's Amplify with Us
ROI
  • No celeb draw solved by building emotional connection with a niche yet vocal community (students).
  • Contextual amplification (political, emotional, cultural) = deeper digital resonance.
  • In a post-celebrity era, content + community > star power.
  • Narrative ownership on social media leads to perception dominance.
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It’s time to define your brand, before someone else does it for you.

Let's Start
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