SOORYAVANSHI
Post-pandemic theatre revival, trailer amplification, and sustained buzz despite 50% occupancy rules.
Client
Rohit Shetty Picturez
Platforms
Our Tactics
.01
Tiered Influencer Outreach
Sector-based targeting (Maharashtra, Gujarat, Delhi) using local memes & voices.
.02
Post-Pandemic Release:
low-burn content across pre, release & post phases to match restricted theatre capacity.
.03
Narrative Alignment
Digital-first revival of the "mass entertainer" vibe
.04
Activation
Guidelines, assets, and rollout plans that unify your presence.
ROI
- Digital traction ensured packed theatres despite 50% capacity. Strong pan- India recall.
- Contextual amplification (political, emotional, cultural) = deeper digital resonance.
- In a post-celebrity era, content + community > star power.
- Narrative ownership on social media leads to perception dominance.
